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Anand Ramanathan

Agriculture_TPCI
Budget 2023-24: Sustaining the agricultural economy

The agriculture sector is the backbone of the Indian economy hence, the budget allocation for the Ministry of Agriculture and Farmers’ Welfare is crucial. There was a substantial increase in budget ...

B2B_marketing_COVID_IBT
B2B business: How to game the digital beast

COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...

Anand Ramanathan
Marketing post-COVID requires substantive orientation to technology

Anand Ramanathan, Partner, Deloitte India, believes that post-COVID, demand generation through digital marketing will be an important area of focus. Companies that drive business outcomes through grea...


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